Netflix starting to cancel inactive customers’ subscriptions

Netflix said Thursday it'll ask customers who haven't watched anything on the on-demand video streaming service during a year or more if they want to take care of their subscription — and can cancel their membership if it doesn't hear back.

The company said it's began to notify customers who have’t watched anything on the platform in 12 months since they became a subscriber to see if they want to keep their membership. the corporate is additionally reaching resolute those that haven’t streamed anything in more than two years, it said.

“You know that sinking once you realize you signed up for something but haven’t used it in ages? At Netflix, the last item we would like is people paying for something they’re not using,” the corporate said.

The unusual move illustrates just what proportion confidence Netflix has on its loyal customer base. Most companies are happy to withdraw their cut from their members’ bank accounts or credit cards for as long as they will .

Netflix said these inactive accounts — more popularly referred to as zombie accounts within the industry — only represent few hundred thousand users, or but half 1% of its overall member base — a incontrovertible fact that the corporate already factors into its financial guidance.

The streaming service, which had quite 182 million subscribers at the end of March 31, says it'll be easier for those whose accounts are cancelled to rejoin the platform should they need to return. those that rejoin within 10 months will still have their favorites, profiles, viewing preferences and account details even as they left them.

“In the meantime, we hope this new approach saves people some hard-earned cash,” Eddy Wu, Product Innovation at Netflix, said during a statement.

Post a comment